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Jul 2, 2013
http://www.sltrib.com/sltrib/money/56521845-79/zaxby-utah-chicken-open.h... THE SALT LAKE TRIBUNE First Published Jun 28 2013 11:26 am • Last Updated Jun 28 2013 07:04 pm...
Jul 2, 2013
http://www.fastcasual.com/article/215487/Zaxby-s-headed-west-with-18-unit-deal June 28, 2013 Zaxby's Franchising Inc. has reached a multi-unit franchising agreement with MJM 5G...
May 15, 2013
May 14, 2013 April 8, 2013 - Cherryh Butler - FastCasual.com http://www.fastcasual.com/article/211001/How-Zaxby-s-plans-on-becoming-a-household-name Although Atlanta-...
May 15, 2013
April 25, 2013 – BlogTalkRadio.com – Franchise Interviews – Host Marty McDermott Link to recorded interview: http://www.blogtalkradio.com/franchise...
Mar 8, 2013
New Restaurant to Provide Residents Prepared-at-Order Chicken in a Casual Dining Atmosphere GEORGETOWN, Ky. (March 8, 2013) — Wayne and Michael Martin will open the doors to Georgetown’s first Zaxby’s restaurant this Monday. The new restaurant is located at 1133...
Feb 28, 2013
New Restaurant to Provide Residents Prepared-at-Order Chickenin a Casual Dining Atmosphere SPRING, TEXAS (Feb. 28, 2013) — On Monday, March 4, 2013, the doors to Spring’s second Zaxby’s restaurant will open. The new restaurant is located at 20818 Interstate 45, near...

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Jul 2, 2013
Georgia chicken chain Zaxby’s to open 18 Utah locations
Jul 2, 2013

http://www.sltrib.com/sltrib/money/56521845-79/zaxby-utah-chicken-open.h...

THE SALT LAKE TRIBUNE

First Published Jun 28 2013 11:26 am • Last Updated Jun 28 2013 07:04 pm

Zaxby’s, a Georgia-based restaurant chain that features a fare of fried chicken foods, plans to open 18 Utah locations in the next five years under the management of a Nevada-based group.

Zaxby’s, which has more than 575 restaurants in 13 mostly southern states, is expanding its brand westward.

It will do so in Utah in partnership with MJM 5G, which says it has operated 30 Five Guys Burgers and Fries franchises in California and Nevada under co-founders Mike Cummings and brothers Jeff and Ryan Howes.

The majority of Zaxby’s restaurants will be in the Salt Lake Valley.

"It’s a good fit for us," Zach McLeroy, CEO and co-founder of Zaxby’s, said in a statement. "MJM 5G has great franchise experience and people, and Utah is a wide-open market for fast-casual dining concepts.

"The regional economy is good. We’re expanding westward, and solidifying our brand foundation market by market as we go."

Zaxby’s offers prepared-at-order chicken fingers, traditional or boneless wings, sandwiches and salads, along with sauces ranging from Wimpy and Tongue Torch to Nuclear and Insane.

Jul 2, 2013
Zaxby's headed west with 18-unit deal
Jul 2, 2013

http://www.fastcasual.com/article/215487/Zaxby-s-headed-west-with-18-unit-deal

June 28, 2013

Zaxby's Franchising Inc. has reached a multi-unit franchising agreement with MJM 5G LLC, a multiconcept owner/operator restaurant group, which will give the group exclusive rights for the state of Utah. Under the terms of the agreement, MJM 5G will open 18 Zaxby's restaurants in the next five years, with the first two locations slated to open in 2013. The deal is a major milestone for Zaxby's, the Athens, Ga.-based brand, as it continues its strategic westward expansion across the U.S., becoming a national brand, said Zach McLeroy, CEO and co-founder of Zaxby's.

In signing the licensing agreement with Zaxby's, MJM 5G cofounders Mike Cummings and brothers Jeff and Ryan Howes will bring the franchise to full capacity in Utah. The majority of the restaurants will be located in the Salt Lake Valley and Greater Salt Lake City area, which has 85 percent of the state's population.

"It's a good fit for us — MJM 5G has great franchise experience and people, and Utah is a wide-open market for fast casual dining concepts," McLeroy said. "The regional economy is good, but there's not a lot of competition in the chicken segment and we'll capitalize on that.We're expanding westward, and solidifying our brand foundation market by market as we go, so a multi-unit licensing agreement that covers the entire state will give us strategic efficiencies in marketing and awareness as our new partners build out the operating area."

The MJM 5G partners have built and operated 30 Five Guys Burgers and Fries franchises and have more than 50 years of restaurant, finance and business development experience among them. Cummings brings restaurant business management and operational experience, while the Howes brothers have finance and real-estate development backgrounds.

"Zaxby's has a cult following in the South, and we believe it'll be successful nationwide as well," said Ryan Howes. "We did a lot of research — and we ate a lot of chicken before we selected Zaxby's. The high brand standards and the focus on customers were critical."

Jul 2, 2013
Zaxby’s Franchising, Inc. Launches New Franchising Website at ZaxbysFranchising.com
Jul 2, 2013

 

http://www.franchising.com/news/20130613_zaxbyrsquos_franchising_inc_launches_new_franchisi.html

Rapidly expanding franchise concept seeks licensees for “indescribably good” franchise opportunity.

June 13, 2013 // Franchising.com // ATLANTA, Ga. – Zaxby’s Franchising, Inc. announced today that it has launched a new franchising website at ZaxbysFranchising.com. Featuring a crisp design and easy-to-navigate layout, the new site leverages high-quality multimedia elements including video vignettes from Zaxby’s co-founders Zach McLeroy (President & CEO) and Tony Townley (Executive Vice President), as well as executive leadership Robert Baxley (Chief Operating Officer) and Blake Bailey (Chief Financial Officer).

The launch of the new ZaxbysFranchising.com was prompted by an increased demand for franchise information and coincides with an intensified focus on expansion outside of the brand’s current primary footprint in the Southeast.

“We designed the new ZaxbysFranchising.com to illustrate the heart, soul and culture of Zaxby’s and the brand’s proven history of successful franchising,” said Amy Camp Pritchett, senior director of franchise administration for Zaxby’s Franchising, Inc. “As more and more potential licensees across the country discover Zaxby’s as a business opportunity, we wanted to ensure that we highlighted some of the exceptional stories of success across our system and made finding information about joining our licensee family as easy as possible.”

The website also includes all of the information needed to help potential licensees discover the Zaxby’s brand including:

Video testimonials from a diverse group of current Zaxby’s licensees providing real-world insight into what it’s like to own a Zaxby’s;

  • Detailed and comprehensive information on licensee support including Marketing, Development Assistance, Menu Development and Training;
  • Interactive market availability map making it easy for potential licensees to determine what markets are open for development and;
  • General licensee qualifications and clear, step-by-step instructions to begin the application process.

Zaxby’s Franchising, Inc. worked with Georgia-based NovoLogic (novologic.com) to develop the new site.

About Zaxby’s

An alternative to fast food, Zaxby’s offers its guests prepared-at-order Chicken Fingerz, Traditional or Boneless Wings, sandwiches, Zalads and Zappetizers, along with a variety of nine sauces ranging from Wimpy and Tongue Torch to Nuclear and Insane. Childhood friends Zach McLeroy and Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a fun, relaxing atmosphere that would keep guests coming back for more. The company ranked number seven in the 2012 Top 10 Excellent Large Fast-Food Chains With 500 Or More U.S. Units Quick-Track study published by Sandelman & Associates. The chain also ranked number five in the nation for total sales and number one in the chicken segment in the 2012 Top 150 Fast-Casual Chain Restaurant Report published by Technomic. Zaxby’s operates more than 565 locations in 13 states, including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. For more information, please visit zaxbys.com, ZaxbysFranchising.com, facebook.com/zaxbys or follow on Twitter @Zaxbys.

May 15, 2013
How Zaxby's plans on becoming a 'household name'
May 15, 2013

May 14, 2013

April 8, 2013 - Cherryh Butler - FastCasual.com

http://www.fastcasual.com/article/211001/How-Zaxby-s-plans-on-becoming-a-household-name

Although Atlanta-based Zaxby's is widely known in the Southeast part of the country, few consumers west of the Mississippi are familiar with the chicken brand. That's where Amy Pritchett comes in; the senior director heads up the franchise development division at Zaxby's, and the brand is ready to spread its chicken wings nationwide.

Zaxby's, which launched a new franchisee website last week to introduce possible franchisees to the brand, is actively pushing the concept West, targeting specific markets in multiple states, including Mississippi, Arkansas, Texas, Missouri and Oklahoma.

"We are a solid regional brand," Pritchett said, "and last year we were faced with the fact that we don't really have anywhere else to go here. It's time to be more intentional with our franchising opportunities outside the area and introduce our products to audiences who haven't had the chance to try our food."

Creating brand awareness

Opening franchises on its home turf for the past 25 years hasn't been difficult, Pritchett said, because consumers were already familiar with the food. "Now, we are having to introduce the brand from scratch; we don't have the legacy of our product in these new markets," she said. To combat that issue, Zaxby's has launched a reallocation program for all locations opening west of the Mississippi. The brand will invest 2 percent of the royalties it earns from each franchisee into marketing that unit. In Texas, for example, a lot of those funds have gone toward television advertising. "We've been able to get some good cable time, and it's key to be able to present our food," Pritchett said. "It's a beautiful product, so that's doing a lot for us on television."

Competition: What competition?

Although Pritchett realizes there is a challenge in creating brand awareness, she's confident getting consumers to take notice one time will turn them into fans.

"Not to sound smug, but there's really no competition," she said. "There's really no product that's just like us — there's just nothing out there like us. When you want Zaxby's nothing else will do."

The company's research shows that it stacks up against all the other chicken chains, including Chick-fil-A, which is also based in Atlanta.

"We're spicier, zestier, and you may be in the mood for a fried chicken product, but they're just so different in my mind," she said. "We do very well side by side."

Courting the "right" franchisee

The Zaxby's franchisee can't be summed up in a few character traits, said Pritchett, who said the company once hired a firm to develop the perfect franchisee profile. It didn't work.

"Of course, we have a financial requirement, but after that it's more of a soft thing," she said. " 'Do you fit? Do you believe in our brand?' We have people from all walks of life from truck drivers to attorneys to CPAs; all different educational levels but the same core values."

Each franchisee goes through, what Pritchett describes as a date.

"We don't call it an interview. We are courting each other. We want to know who you are to see if we should continue with this relationship because it's going to be a 20-year relationship," she said.

Zaxby's, which opened 30 units in 2012, is projecting another 36 by the end of this year with a goal of hitting another 150 in the next two years. Its long-term goal is to be nationwide, which Pritchett and CEO Zach McLeroy are confident about as long as the brand sticks with two important business operations: The high quality of the food and a commitment to its culture.

"It's a brand you want to be affiliated with because it's about people," Pritchett said. "We really are a family — from the people in our office to our licensee community. We know each other by first name."

That value of putting people first has contributed to the brand's success, McLeroy said.

"Zaxby's is not here to just serve food; we're here to serve the community as well. We're about more than just about selling chicken and making money," he said. "It's a brand with a heart; it's brand with a soul, it's a brand that has passion and compassion. It's just who we are."

 

May 15, 2013
Zaxby’s Franchising Meets with Franchise Interviews
May 15, 2013

April 25, 2013 – BlogTalkRadio.com – Franchise Interviews – Host Marty McDermott

Link to recorded interview:

http://www.blogtalkradio.com/franchise-interviews/2013/04/25/zaxbys-franchising-meets-with-franchise-interviews

We are meeting with Zach W. McLeroy, President and C.E.O., Zaxby’s Franchising, Inc. and we are going to talk to Zach about the Zaxby’s franchise and how the chain is flourishing and poised to grow from a regional brand into a household name.

Zach McLeroy is not only the President and C.E.O. Zaxby’s Franchising, Inc., he is also a co-founder of the Zaxby’s concept.  Zach started Zaxby’s (then called “Zax”) in 1990, when he put his burgeoning music career on hold, selling his beloved drum set to open the first store.  It was in that first Zax location that he perfected the recipes that remain the core items of the Zaxby’s menu today, including the formulation of the original selection of Zaxby’s sauces.

Now, more than 20 years and 570 locations later, the chain is flourishing and poised to grow from a regional brand into a household name.  Zach remains active in the day to day operations of Zaxby’s Franchising, overseeing and directing brand development strategies and setting the vision for its continued growth.  He’s a Zaxby’s licensee himself, holding an ownership in over 95 Zaxby’s franchise locations.

Mar 8, 2013
Georgetown's First Zaxby's Hatches Monday, March 11
Mar 8, 2013

New Restaurant to Provide Residents Prepared-at-Order Chicken
in a Casual Dining Atmosphere

GEORGETOWN, Ky. (March 8, 2013) — Wayne and Michael Martin will open the doors to Georgetown’s first Zaxby’s restaurant this Monday. The new restaurant is located at 1133 Lexington Road, across from Georgetown Community Hospital. A Southeast favorite for chicken fingers and wings, Zaxby’s will operate from 10:30 a.m. to 10 p.m. Monday through Thursday, 10:30 a.m. to 11 p.m. Friday and Saturday, and 11 a.m. to 9 p.m. on Sunday.

“We’ve always wanted to bring a Zaxby’s to Georgetown,” said Michael Martin, who, with his Uncle, currently owns the three Lexington, Ky., locations. Zaxby’s has built its reputation and loyal following by providing excellent service and great-tasting food, and we plan to carry on that tradition with this new, convenient location.”

The new 3,200-square-foot location will seat 70 in Zaxby’s unique design — an open ceiling, modernized tables and booths, all complemented by an eclectic mix of photography. Zaxby’s also offers drive-thru services to meet the needs of customers on the go.

Michael Martin believes the restaurant — from the atmosphere to the service — will exceed community expectations. “We’ve assembled a great group of team members who will deliver on the Zaxby’s mission to ‘consistently create encore experiences that enrich lives one person at a time,’” said Martin.

The new location will be the first for Scott County, and the 20th for the Bluegrass State.

Zaxby’s currently operates more than 565 locations in 13 states — Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia.

An alternative to fast food, Zaxby’s offers prepared-at-order chicken fingers, wings, sandwiches and salads. Zaxby’s most popular items are its hand-breaded Chicken Fingerz and Traditional or Boneless Wings, smothered in a choice of nine sauces with names like Wimpy, Tongue Torch, Nuclear and Insane.

The menu also offers innovative Zappetizers like Tater Chips, Spicy Fried Mushrooms and Fried White Cheddar Bites, as well as a variety of Party Platterz perfect for any family gathering or special occasion.

Zaxby’s also offers three salads, or Zalads: The House, The Blue and The Caesar. All of Zaxby’s Zalads offer more chicken, unique ingredients, such as French-fried onions, fresh veggies and juicy tomatoes, and are larger than most salads offered elsewhere. Each is prepared with chicken, three kinds of lettuce and a variety of toppings. Zalads are assembled at the time the order is placed, versus being pre-made and stored in a cooler.

Additionally, Zaxby’s offers Milkshakes at participating locations, which come in chocolate, strawberry and vanilla flavors. They are rich and creamy, hand-blended, and are topped with whipped cream.

About Zaxby’s

An alternative to fast food, Zaxby’s offers its guests prepared-at-order Chicken Fingerz, Traditional or Boneless Wings, sandwiches, Zalads and Zappetizers, along with a variety of nine sauces ranging from Wimpy and Tongue Torch to Nuclear and Insane. Childhood friends Zach McLeroy and Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a fun, relaxing atmosphere that would keep guests coming back for more. The company ranked number seven in the 2012 Top 10 Excellent Large Fast-Food Chains With 500 Or More U.S. Units Quick-Track study published by Sandelman & Associates. The chain also ranked number five in the nation for total sales and number one in the chicken segment in the 2012 Top 150 Fast-Casual Chain Restaurant Report published by Technomic. Zaxby’s operates more than 565 locations in 13 states, including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. For more information, please visit zaxbys.com, facebook.com/zaxbys or follow on Twitter @Zaxbys.

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Feb 28, 2013
Spring's Second Zaxby's Hatches Monday, March 4
Feb 28, 2013

New Restaurant to Provide Residents Prepared-at-Order Chicken
in a Casual Dining Atmosphere

SPRING, TEXAS (Feb. 28, 2013) — On Monday, March 4, 2013, the doors to Spring’s second Zaxby’s restaurant will open. The new restaurant is located at 20818 Interstate 45, near Splashtown. A Southeast favorite for chicken fingers and wings, Zaxby’s will operate from 10:30 a.m. to 10 p.m. Monday through Thursday, 10:30 a.m. to 11 p.m. Friday and Saturday and 11 a.m. to 9 p.m. on Sunday.

Zaxby’s has built its reputation and loyal following by providing excellent service and great-tasting food, and the restaurant team plans to carry on that tradition with this new and convenient location.

The new 3,200-square-foot location will seat 70 in Zaxby’s unique design — a bright, open interior décor complemented by custom vintage prints and school memorabilia. Zaxby’s also offers drive-thru services to meet the needs of customers on the go.

The restaurant — from the atmosphere to the service — will exceed community expectations. The new location has assembled a group of managers who will deliver on the Zaxby’s mission to consistently create encore experiences that enrich lives one person at a time.

The new location will be the third for Harris County, and the seventh for the Lone Star State.

Zaxby’s currently operates more than 565 locations in 13 states — Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia.

An alternative to fast food, Zaxby’s offers prepared-at-order chicken fingers, wings, sandwiches and salads. Zaxby’s most popular items are its hand-breaded Chicken Fingerz and Wings, smothered in a choice of nine sauces with names like Wimpy, Tongue Torch, Nuclear and Insane. The menu also offers innovative Zappetizers like Tater Chips, Spicy Fried Mushrooms and Fried White Cheddar Bites, as well as a variety of Party Platterz perfect for any family gathering or special occasion.

Zaxby’s also offers three salads, or Zalads: The House, The Blue and The Caesar. All of Zaxby’s Zalads offer more chicken, unique ingredients, such as French-fried onions, fresh veggies and juicy tomatoes, and are larger than most salads offered elsewhere. Each is prepared with chicken, three kinds of lettuce and a variety of toppings. Zalads are assembled at the time the order is placed, versus being pre-made and stored in a cooler.

Additionally, Zaxby’s offers Milkshakes at participating locations, which come in chocolate, strawberry and vanilla flavors. They are rich and creamy, hand-blended, and are topped with whipped cream.

 

About Zaxby’s

An alternative to fast food, Zaxby’s offers its guests prepared-at-order Chicken Fingerz, Traditional or Boneless Wings, sandwiches, Zalads and Zappetizers, along with a variety of nine sauces ranging from Wimpy and Tongue Torch to Nuclear and Insane. Childhood friends Zach McLeroy and Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a fun, relaxing atmosphere that would keep guests coming back for more. The company ranked number seven in the 2012 Top 10 Excellent Large Fast-Food Chains With 500 Or More U.S. Units Quick-Track study published by Sandelman & Associates. The chain also ranked number five in the nation for total sales and number one in the chicken segment in the 2012 Top 150 Fast-Casual Chain Restaurant Report published by Technomic. Zaxby’s operates more than 565 locations in 13 states, including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. For more information, please visit zaxbys.com, facebook.com/zaxbys or follow on Twitter @Zaxbys.

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