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Sep 18, 2017
CNN Newsroom | Houston Businessman Helping Rescuers CNN's George Howell speaks with Shawn Taylor of Zaxby's Restaurants about helping First Responders in Houston area. -See video ...
Sep 18, 2017
Zaxby’s rolls out food truck in time for football Zaxby’s marketing this fall is where the rubber meets the road. With the debut of a new food truck and an ongoing partnership with International Management Group’s college division, Zaxby’s has gained access to 27...
Aug 16, 2017
Atlanta Falcons fry up 5-year deal with Zaxby's Athens, Ga.-based ...
Aug 16, 2017
Zaxby’s Unveils New Fan-First Initiatives for 2017 With the goal of finding more opportunities to engage with fans during memorable moments in their lives, Zaxby’s is launching a strategic agenda of fan-first initiatives for the remainder of 2017. From five first-time...
Sep 12, 2016
Once again proving its commitment to college sports, Zaxby’s is rolling out “Zaxby’s Fanz of Flavor,” an interactive college tailgate experience, this football season. Through a partnership with IMG, the brand is taking its flavor on the road to 12 exciting matchups...
Aug 22, 2014
Multi-Unit Franchisee Magazine lists Zaxby's as a top Multi-Friendly brand!  
May 6, 2014
http://www.qsrmagazine.com/news/zaxby-s-continues-grow-philanthropic-efforts As Zaxby’s Franchising LLC continues to grow, so do its philanthropic efforts. On Tuesday, April 15,...

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Sep 18, 2017
CNN Newsroom | Houston Businessman Helping Rescuers
Sep 18, 2017

CNN Newsroom | Houston Businessman Helping Rescuers
CNN's George Howell speaks with Shawn Taylor of Zaxby's Restaurants about helping First Responders in Houston area. -See video here
Sep 18, 2017
Zaxby’s rolls out food truck in time for football
Sep 18, 2017

Zaxby’s rolls out food truck in time for football

Zaxby’s marketing this fall is where the rubber meets the road.

With the debut of a new food truck and an ongoing partnership with International Management Group’s college division, Zaxby’s has gained access to 27 colleges and amped up its “Zaxby’s Fanz of Flavor” tailgate tour in its second year.

The Athens, Ga.-based chicken brand will be hosting large-scale tailgate gatherings in six college communities this fall during highly anticipated rival-school football matchups, according to Erin Todd, Zaxby’s senior brand manager.

“We were really looking at ways to take our flavors on the road and engage with our guests outside the four walls of our restaurants,” said Todd in an interview. “Zaxby’s started in a college town, and we’ve always had a great relationship with college football.”

The tour had been set to start on Saturday with the Miami Hurricanes and Florida State Seminoles game in Tallahassee, Fla., but that matchup has been postposed until Oct. 7 because of the region’s recovery efforts in the wake of Hurricane Irma. A Zaxby’s spokeswoman said the tailgate tour would accommodate the postponement.

Other “Zaxby’s Fanz of Flavor” tailgate tour stops include: Sept. 30 for Clemson at Virginia Tech; Oct. 21 for Oklahoma State at Texas; Nov. 4 for Louisiana State at Alabama; Nov. 18 for LSU at Tennessee; and Nov. 25 for Clemson at South Carolina.

The Zaxby’s brand has deep roots in college sports. Founders Zach McLeroy and Tony Townley launched Zaxby’s in 1990 near a college campus in Statesboro, Ga.

“The majority of our guests are college football fans,” Todd said, so the brand was able to leverage its partnership with the International Management Group’s college division to schedule the game-day locations.

“We can be onsite and be part of the experience,” she said, adding that the company expects to give out thousands of chicken fingers samples and sauces at each event.

The addition of a new food truck this year has expanded the football tailgate tour, Todd said. “We feel like it allows fans to have a fresh-cooked chicken fingers, which adds a lot to the experience on game day,” she said.

The food truck will serve as the centerpiece of an area that includes grandstand-style seating, customer games, giveaways and televisions with satellite feeds to air other college football games, she said.

Zaxby’s is enhancing the tour by inviting social-media influencers, especially those on Facebook, Instagram and Twitter, to share the experience on their own feeds with the hashtag #FanzofFlavor.

The six stops will embrace one to two of the social-media influencers at each location. “We hope their interaction on site will capture the fans attention,” Todd said. “We want that content to live on past the tailgate event. We can capture that and push it out beyond that actual event.”

At each of the 2017 tailgate tour stops, Todd said notable former athletes will participate in autograph signings and photos.

The college football tailgate tour follows a summer of special campaigns aimed at the chicken-finger portability of Zaxby’s menu, Todd said.

“We made it our mission to bring fresh campaigns and promotions to our guests in the second half of 2017,” said McLeroy, Zaxby’s CEO, in a statement. “Our team at Zaxby’s is very aware that our fans drive our business and are the reason for our success.”

Zaxby’s has more than 800 locations in 17 states.

Read the full article here!

Aug 16, 2017
Atlanta Falcons fry up 5-year deal with Zaxby's
Aug 16, 2017

Atlanta Falcons fry up 5-year deal with Zaxby's

Athens, Ga.-based Zaxby's inked a 5-year deal with the Atlanta Falcons starting in the 2017-2018 season to become the the Official Chicken of the Atlanta Falcons. Zaxby’s will also be the title sponsor for the Falcons’ Salute to Service Week from Oct. 30 through Nov. 4 as well as a presenting sponsor at the Falcons' training camp, the Atlanta Falcons/MADD 5K and Fishing with the Falcons, the annual spring fishing tournament held for wounded veterans. The partnership also includes opportunities for exposure through home game activations, signage, and broadcast and print media.

Zaxby’s Atlanta Co-op President Fred Weir, who represents 154 Atlanta-area Zaxby's locations, said the company has a strong presence in the Atlanta area, and its guests are huge fans of the Falcons.

Zaxby’s has more than 800 locations in 17 states.

The Falcons are slated to play their first pre-season game on Aug. 26 at their new home, the $1.5 billion Mercedes-Benz Stadium, against the Arizona Cardinals.

Aug 16, 2017
Zaxby’s Unveils New Fan-First Initiatives for 2017 / QSR Magazine 8/15/17
Aug 16, 2017

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Zaxby’s Unveils New Fan-First Initiatives for 2017

With the goal of finding more opportunities to engage with fans during memorable moments in their lives, Zaxby’s is launching a strategic agenda of fan-first initiatives for the remainder of 2017. From five first-time meal deals for $5.99 paired with its new Poolside Punch and a Summer Road Trip campaign to a college football tailgate tour and the launch of the new Zaxby’s food truck, fans will have the opportunity to connect with the brand in multiple ways across its footprint.

“We made it our mission to bring fresh campaigns and promotions to our guests in the second half of 2017,” says Zach McLeroy, CEO and co-founder of Zaxby’s “Our team at Zaxby’s is very aware that our fans drive our business and are the reason for our success. Because of that, and the loyalty they continue to show, we listen to them. That’s what the rest of 2017 is about for us.”

 

From July 24 through Sept. 24, all Zaxby’s locations across 17 states will offer the new 5 Meals for $5.99 Each promotion. These wallet-friendly deals are comprised of Zaxby’s traditional menu favorites, including the Big Zax Snak Meal, Boneless Wings Meal, Kickin’ Chicken Sandwich Meal, Grilled Chicken Sandwich Meal and Chicken Finger Sandwich Meal. In addition, Zaxby’s is introducing its Poolside Punch, a refreshing summer beverage offered exclusively at Zaxby’s locations beginning July 31.

Also launching for the first time this summer, Zaxby’s is focusing on a time-honored travel tradition—the summer road trip. The Zaxby’s Summer Road Trip has many variations, including travel from point A to B with stops at Zaxby’s along the way, or road trips with Zaxby’s as the destination. Interestingly, the brand cannot take credit for the origin of this idea. In this case, the credit goes to its loyal following. In the past few years, specifically since the explosion of social media outlets and influence, guests have been chronicling their journeys and making Zaxby’s a key part of the trip. The brand is taking this concept a step further by featuring these road trip experiences on Zaxby’s social media channels. Some fans and influencers may be selected to receive a “Zaxby’s Road Trip Care Package,” and encouraged to document their trip using #RoadtoFlavor.

A continuation of the road trip theme, Zaxby’s will be taking its interactive college tailgate experience, “Zaxby’s Fanz of Flavor,” on the road for the second college football season in a row. Through its longstanding partnership with IMG, Zaxby’s, along with its brand-new food truck and an interactive game-day tailgate experience led by Atlanta agency My Friend’s Nephew, will be hosting large-scale tailgates in six college towns for six rivalry matchups.

“Zaxby’s Fanz of Flavor” tailgate tour stops include:

Sept. 16—Miami at FSU

Sept. 30—Clemson at Virginia Tech

Oct. 21—Oklahoma State at Texas

Nov. 4—LSU at Alabama

Nov. 18—LSU at Tennessee

Nov. 25—Clemson at South Carolina

“Hopefully all these new campaigns will get fans excited, but we do have one more surprise,” says McLeroy. “We are also bringing back an old favorite to our menu for the fourth quarter, and will be announcing those details in the coming months.”

Zaxby’s currently operates in 17 states: Alabama, Arkansas, Florida, Georgia, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Utah and Virginia.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc
Sep 12, 2016
Zaxby's Rolling Out Interactive Tailgate Experience
Sep 12, 2016

Home

Once again proving its commitment to college sports, Zaxby’s is rolling out “Zaxby’s Fanz of Flavor,” an interactive college tailgate experience, this football season. Through a partnership with IMG, the brand is taking its flavor on the road to 12 exciting matchups across its footprint.

“Zaxby’s has been at the forefront of sports partnerships for years, at the national and local levels, and ‘Zaxby’s Fanz of Flavor’ falls right in line,” says Will Riley, vice president of Brand Management and Marketing at Zaxby’s Franchising LLC. “The tailgate experience is a perfect way for us to unite the brand’s love for our fans, love of flavor and love for college football. We are excited to share this with our loyal Zaxby’s fanatics in each of these towns.”

READ MORE AT:   https://www.qsrmagazine.com

Aug 21, 2015
Zaxby’s Sponsors Brad Paisley’s ‘Country Nation College Tour’
Aug 21, 2015

http://www.imgcollege.com/news/2015/brad-paisley-announces-country-nation-college-tour

Zaxby’s, which started in a college town, is going back to its roots as the title sponsor for superstar Brad Paisley’s upcoming tour. The “Country Nation College Tour presented by Zaxby’s” will hit the road just as college football season kicks off.

“Music and sports are passions of so many people- Zaxby’s included- and we couldn’t think of a better way to unite the two this fall,” said Zaxby’s CEO and co-founder Zach McLeroy, who views this sponsorship as the perfect opportunity to give back to fans of the Brand.

The free concert series will begin at Virginia Tech in Blacksburg, Virginia on Sept. 6. The University of Texas, Baylor University and the University of Arkansas are also scheduled, with additional dates and venues to be announced in the coming weeks.

Zaxby’s sponsorship of Paisley’s tour is just another way of connecting with fans of the Brand through sports.

“We’re amping it up this football and basketball season by partnering with 30 Division 1 colleges throughout our footprint,” said McLeroy. “We’re excited to play a role in something that means so much to so many.”

Paisley’s newest single “Country Nation” from his album, Moonshine in the Trunk, will ship to country radio August 31st with an official airplay impact date of Sept. 14, according to IMG, a division of WME|IMG, which represents Paisley and brokered the college tour deal.

Brad Paisley College Tour

 

 

Aug 21, 2015
Zaxby's Opens 700th Restaurant in Charlotte, NC
Aug 21, 2015

http://www.charlotteobserver.com/news/business/biz-columns-blogs/whats-in-store/article30981960.html

Zaxby’s is opening its 700th restaurant Monday in Charlotte’s Steele Creek area. It will celebrate the milestone with several opening day festivities, including giveaways and a meet-and-greet with a NASCAR driver.

 

Aug 5, 2015
Zaxby's Licensee to Deliver Commencement Address at Purdue
Aug 5, 2015

http://www.purdue.edu/newsroom/releases/2015/Q3/alumnus,-entrepreneur-to-keynote-purdue-summer-commencement.html

WEST LAFAYETTE, Ind. - Shawn Taylor, a Purdue alumnus, president and operating partner of Zaxby's Houston LLC, and a limited partner in the Houston Astros Major League Baseball team, will keynote the university's summer commencement on Aug. 8.

About 1,290 students are eligible for degrees, with 260 undergraduates, 415 graduate students and one student from the professional programs, set to participate in the 9:30 a.m. commencement ceremony in Elliott Hall of Music.

Taylor was raised in the projects on the south side of Chicago by a single mother of four. The Dr. Cornell A. Bell Business Opportunity Program recruited him to Purdue in 1978. BOP laid the foundation for his success as a student, which led him to earning a bachelor's degree, with distinction, in accounting from Purdue in 1982. He quickly ascended in the business world. He began his professional career at Arthur Andersen in Dallas, the world's largest accounting firm, where he led in the recruitment and retention of minority employees at a rate never achieved by any other office in the firm.

In 1994, he founded Family EATs Limited Partnership (FELP), through which he owned and operated 33 Taco Bell restaurants in the Houston area. FELP became the largest African-American-owned Taco Bell franchise in the company's history, with more than 500 employees and nearly $30 million in sales. He also held several leadership positions within the Taco Bell system and served on its Franchise Management Advisory Council.

In 2007, Taylor sold FELP and spent the next six years working through various nonprofit organizations to give back to students from communities similar to the one in which he grew up.

He became a limited partner in the Astros baseball organization in 2011 and today serves on the Astros Foundation board of directors. In 2013, he became a franchisee for Zaxby's in Houston and recently signed a development agreement to build 35 new restaurants.

"I am honored to be invited back to Purdue, my alma mater, and to be able to talk to these graduates about what education did for me," Taylor said. "I always enjoy speaking to students about maximizing their opportunities regardless of their surroundings."

Taylor earned the Krannert School of Management's Entrepreneur of the Year award in 2012. He is a member of the school's Dean's Advisory Council. The married father of two serves on numerous nonprofit boards, including the Houston KIPP Academy. He is president of the Houston Community College Foundation and is on the finance committee of the Hermann Healthcare system.

The student responder for the ceremony will be Lindsey B. Payne of Lafayette, Indiana, who is earning a doctoral degree in ecological sciences and engineering.

The ceremony will be aired live on Comcast Channel 5 and Boiler TV Channel 26.4. It also will be shown live via webcast at http://www.kaltura.com/tiny/j3yhx and will be available to viewers on desktop and mobile devices.

Commencement videos will be available for $30 per DVD. Order forms can be obtained at the Loeb Playhouse box office, online at http://www.purdue.edu/commencement/documents/DVD_Form.pdf or by calling 765-494-3933. Forms may be submitted both before and after the ceremony within two weeks of the event.

Writer: Jim Bush, 765-494-2077, jsbush@purdue.edu

Source: Christine DeHahn Pass, senior assistant registrar, 765-494-6163, dehahn@purdue.edu

Shawn Taylor

 

Aug 22, 2014
Multi-Unit Franchisee Magazine lists Zaxby's as a top Multi-Friendly brand!
Aug 22, 2014

Multi-Unit Franchisee Magazine lists Zaxby's as a top Multi-Friendly brand!

 

May 6, 2014
Zaxby's Continues to Grow Philanthropic Efforts
May 6, 2014

http://www.qsrmagazine.com/news/zaxby-s-continues-grow-philanthropic-efforts

As Zaxby’s Franchising LLC continues to grow, so do its philanthropic efforts. On Tuesday, April 15, Zaxby’s sponsored Athens, Georgia–based Downtown Academy’s Legacy of Hope fundraising dinner, which raises funds to support inner city education. Downtown Academy is the educational arm of Downtown Ministries, a nonprofit organization that engages youth and their families in inner city Athens, Georgia.

At the reception attended by 340 guests, Zaxby’s donated $200,000, which was presented to Downtown Academy representatives by Zaxby’s chief financial officer, Blake Bailey, and chief operational officer, Robert Baxley. In total, the event raised more than $315,000.

“The generous donations provided by Zaxby’s and other area business leaders were beyond our expectations and have set a precedent for years to come,” says Patrick Ennis, head of Downtown Academy.

The school relies on donations for funding, and the $315,000 will provide scholarships for two full classes of students next year and will also help the school expand to begin offering a second grade class.

In the fall of 2012, Zaxby’s donated $70,000 to help fund the construction of Downtown Academy, now located in the heart of downtown Athens. The school will complete its first school year this June, serving kindergarten and first grade students, and is an integral part of Downtown Ministries’ provision of educational programs, sports, tutoring, Trail Life, and training resources for the Athens community.

“Downtown Academy is a fundamental resource in helping to empower our Athens communities and has a vested interest in developing a bright future for every child,” says Blake Bailey, chief financial officer of Zaxby’s and Downtown Ministries board member. “It is truly humbling to see so many who share our common interest of inspiring others to give back to the community that supports them.”

Attendees of the fundraiser included Athens-Clarke Mayor Nancy Denson; Downtown Falcons coach and director of community outreach, Ben Farnsworth, members of the Ministries’ board of directors, and many Athens business leaders and Zaxby’s licensees.

 

 

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