We're entrepreneurs too. So we know all about the desire to have your own business. At the same time, being in business for yourself doesn't mean you have to be by yourself. That describes our approach to franchisee support. We understand that it's your business in your community. And we want to offer you all the resources our most successful franchisees use to create their winning formulas. Our job is to get you to the dance, so you can shake your groove thing.
Award-Winning Advertising Campaigns
You might not be able to afford dozens of the most recognizable celebrities to promote your restaurant. But when you're a part of Zaxby's, you're part of a family that can. With hundreds of restaurants and growing, we're starting to get a lot of attention. Our national advertising campaign features lots of big names endorsing our food. And partnerships with charities like the Make-A-Wish Foundation® help us to communicate our values in our marketing.
Advertising Cooperatives, Local Marketing Tools
There's strength in numbers. And it's one of the best things about being a Zaxby's franchisee. Local advertising cooperatives make it possible for a handful of stores to generate the impact of a major national chain. Plus, our field marketing support helps you reach your community directly. There's even a local store marketing tool kit with hundreds of marketing packages to get the word out.