Our Support

Our Support

We're entrepreneurs too. So we know all about the desire to have your own business. At the same time, being in business for yourself doesn't mean you have to be by yourself. That describes our approach to franchiseeĀ support. We understand that it's your business in your community. And we want to offer you all the resources our most successful franchiseesĀ use to create their winning formulas. Our job is to get you to the dance, so you can shake your groove thing.

As you may already know, our food is so good, people typically can't stop talking about it. And that's the best marketing you can get. But with all that talking, how will they be able to savor their favorite Zaxby's recipes? That's why we develop marketing and advertising programs to generate awareness at the regional level and drive traffic at the local level. We work hard to build the brand, so you can build your business.

Award-Winning Advertising Campaigns

You might not be able to afford dozens of the most recognizable celebrities to promote your restaurant. But when you're a part of Zaxby's, you're part of a family that can. With hundreds of restaurants and growing, we're starting to get a lot of attention. Our national advertising campaign features lots of big names endorsing our food. And partnerships with charities like the Make-A-Wish FoundationĀ® help us to communicate our values in our marketing.

Advertising Cooperatives, Local Marketing Tools

There's strength in numbers. And it's one of the best things about being a Zaxby's franchisee. Local advertising cooperatives make it possible for a handful of stores to generate the impact of a major national chain. Plus, our field marketing support helps you reach your community directly. There's even a local store marketing tool kit with hundreds of marketing packages to get the word out.