Zaxby’s, which started in a college town, is going back to its roots as the title sponsor for superstar Brad Paisley’s upcoming tour. The “Country Nation College Tour presented by Zaxby’s” will hit the road just as college football season kicks off.
“Music and sports are passions of so many people- Zaxby’s included- and we couldn’t think of a better way to unite the two this fall,” said Zaxby’s CEO and co-founder Zach McLeroy, who views this sponsorship as the perfect opportunity to give back to fans of the Brand.
The free concert series will begin at Virginia Tech in Blacksburg, Virginia on Sept. 6. The University of Texas, Baylor University and the University of Arkansas are also scheduled, with additional dates and venues to be announced in the coming weeks.
Zaxby’s sponsorship of Paisley’s tour is just another way of connecting with fans of the Brand through sports.
“We’re amping it up this football and basketball season by partnering with 30 Division 1 colleges throughout our footprint,” said McLeroy. “We’re excited to play a role in something that means so much to so many.”
Paisley’s newest single “Country Nation” from his album, Moonshine in the Trunk, will ship to country radio August 31st with an official airplay impact date of Sept. 14, according to IMG, a division of WME|IMG, which represents Paisley and brokered the college tour deal.